Speaking from experience, wedding that day itself the ladies not
really at their best cuz so many ritual and procedure to follow
thru hence the previous nite cannot have a good sleep got eye bag
and dark eye ring next morning to be concealed by those
powder.
Ladies look the best is during the wedding photo tat time cuz
during that time all energy is focused on taking the best looking
photo without any worry abt timing and serve tea and shake hand at
restaurant and do antics on stage to please the ppl eating below
see you give speech etc.....
So conclusion, best looking ladies in wedding dress is during the
photo shoot and not during the wedding day itself 
