the japs probably rank in as one of the most, if not the most
brand concious people on this planet. they go for brand name as
much as for anything else, so unless you can turn ur brand into
something desireable, i doubt they'd go for nre kids on the block.
also, they just absolutely love supporting anything japanese, so
unless you have brand backing, you're unlikely to get
through.
also, asia doesn't really lose out as the goods sold by some major
brands in japan(and all over the world), are made in asia. so while
asian brands may not be as successful, the region does still
benefit.