NTUC FairPrice
launches housebrand formula milk for under S$30 a
tin
SINGAPORE: Supermarket chain NTUC FairPrice on Wednesday (Sep
20) launched a new range of formula milk from Australia, under its
housebrand label.
The FairPrice Gold formula milk is priced between S$27 and S$29 for
a 900g tin. It is available in three types - for infants up to six
months of age, between six months and a year old, as well as for
those who are one and older.
This is the fourth brand of formula milk launched in recent months,
following calls for more affordable options in Singapore. Data from
the Singapore Department of Statistics showed that the average
retail price of formula milk more than doubled over the past nine
years.
CEO of NTUC FairPrice Seah Kian Peng said the launch of its
housebrand formula milk adds another dimension to the company's
"ongoing efforts to holistically address parents’ concerns on
rising costs of formula milk".
"Through our own housebrand label, we are able to provide very good
value by offering a high-quality product at a price that is much
lower than comparable brands,” Mr Seah added.
In June, NTUC had launched a range of formula milk called
Australia's Own, priced between S$27.50 and S$35 for a 900g
tin.
Last month, supermarket chain Sheng Siong also introduced a range
of Australian formula milk called Nature One Diary, which is priced
from S$25.50 to S$29.50 a tin. And in May, a Singapore-made brand
of milk powder called Einmilk was launched for under S$40 a
tin.
Source: CNA/am