Supermarket chain Sheng Siong will be joining NTUC
FairPrice in offering special discounts on healthier rice products,
in a bid to get Singaporeans to replace white rice in their
diet.
Brown rice is generally more expensive than white rice,
though the price gap can vary depending on the brand and type of
grain.
Responding to queries from TODAY, a Sheng Siong
spokesperson said on Monday (Aug 21) that it is offering a 10 per
cent discount on its house brands Royal Golden Grain brown
rice products, and the Happy Family Red Cargo rice
vermicelli.
Members of the public can buy these discounted rice
products from Monday till the end of the month across its 43
outlets.
Prices for the brown rice products range from S$6 for
2.5kg, to S$10.70 for 5kg.
From Tuesday, selected brown rice and
low glycaemic index (GI) rice products will also go on
discount.
The spokesperson added that the offers were to “support
our Government’s call to fight against diabetes”.
FairPrice has announced that they are offering a
discount of at least 10 per cent on eight healthier rice
products, till Aug 30, to moderate the costs of healthier
food alternatives and encourage healthier eating among
Singaporeans.
These range from brown, red, organic and low GI rice,
and include the FairPrice house brands as well as rice
products from brands, such as the Golden Phoenix germinated jasmine
rice and Bamboo Hill organic brown fragrant rice.
Meanwhile, a Dairy Farm spokesperson, which runs Cold
Storage and Giant supermarkets, said they have all along been
working with their suppliers to offer special discounts or
promotions for brown rice on a “regular basis”.
Prices range from S$7.10 to S$12.65 for 2 to 2.5kg of
brown, red or mixed rice at their outlets.
During the National Day Rally on Sunday, Prime Minister
Lee Hsien Loong had urged Singaporeans to replace white rice – an
Asian staple – with brown or mixed grain rice. He also likened the
consumption of white rice to “almost like eating sugar”, despite it
not tasting sweet.
However, former nominated Member of Parliament Calvin
Cheng pointed out in a Facebook post that eating healthy
is often not a choice for the low-income.
“For example, PM Lee encourages people to eat brown
rice and wholemeal bread. However, brown is more expensive than
white rice; wholemeal bread is more expensive than white bread,” he
noted.
Mr Cheng suggested that the authorities subsidise
the healthier versions of staples such as rice and bread, adding:
“If diabetes is a crucial issue, then making sure that low-income
people have a real choice to eat healthily should be a national
priority."
Mr Vincent Goh, project initiator of ground-up
initiative A Packet of Rice that distributes lunch boxes to
the elderly living in the Jalan Bukit Merah rented flats, said
they intend to work with their current caterer to switch from white
rice to mixed-grain rice provided that no additional costs are
incurred.
The group does not have the “luxury budget” to pay for
more expensive brown rice as they are a self-initiated
community group, added Mr Goh, 36. The group distributes
about 600 packets of lunch boxes to 300 elderly residents
twice a month.
“The main concern for these needy residents is to
ensure that the financial assistance they receive each month is
able to cover the meals (for) the whole month and to fill up their
stomach each day, (much less) think if these are healthier choices
of food,” he noted.
While his group may be able to provide one or two
healthy meals for the needy, it might not be sustainable in the
long run, added Mr Goh.
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