FairPrice
stores to house more than 400 Tesco products
SINGAPORE: More than 400 Tesco products will be made available
across almost 60 NTUC FairPrice stores islandwide and online, the
supermarket chain announced on Wednesday (Jul 26).
Among the "wide range of quality international food products" are
Fair Trade-certified coffee, authentic Italian Gragano pasta,
traditional British biscuits and a "large selection" of
award-winning wines from around the world, according to a media
release.
Additionally, selected FairPrice stores will offer Tesco Finest - a
"new store-in-store grocery retail experience" - with 150 specially
curated Tesco products including the widest selection of its wines
available in Singapore. Here, customers get to sample the Tesco
products while receiving tips and recommendations by the
ambassadors on hand, it added.
The first FairPrice outlet to offer Tesco Finest will be the one at
Bukit Timah Plaza.
NTUC FairPrice said its strategic partnership with the UK food
retailer will "help boost (its) ongoing efforts in catering to the
changing lifestyles and tastes of (its) customers", said FairPrice
CEO Seah Kian Peng.
"With like-minded partners, we are able to leverage on our
respective strengths and benefit customers at our stores by
offering an even wider range and choice of quality international
food products at great value," he added.
CEO of Tesco in Asia Tony Hoggett said the company was "delighted"
with the partnership. "With FairPrice's local expertise and Tesco's
track record of sourcing great quality products from around the
world at affordable prices, we are confident that together we can
offer unrivalled quality and value to shoppers in Singapore."
Source: CNA/hs