NTUC FairPrice
launches Australian formula milk range for under S$35 a
tin
SINGAPORE: NTUC FairPrice on Thursday (Jun 15) introduced a new
range of formula milk previously only available in Australia, amid
concern over the rising cost of formula milk in Singapore.
Priced between S$27.50 and S$35 for a 900g tin, Australia's Own is
sourced from the dairy pasture area of Gippsland, Victoria, where
it is processed and packed in a certified facility.
The milk powder is available in two ranges, each with three
formulations for the different stages of a child’s
development.
NTUC FairPrice CEO Seah Kian Peng said the supermarket worked with
the authorities following the announcement to review import
requirements.
“FairPrice has been in discussions with the authorities on bringing
in better-value formula milk from additional sources," said Mr
Seah.
The new brand joins the supermarket chain's existing range of more
than 150 varieties of formula milk, spanning different brands,
formulations and pack sizes.
Senior Minister of State for Trade and Industry Koh Poh Koon - who
is leading a taskforce to address the rising prices of formula milk
in Singapore - said he was heartened to see FairPrice take
proactive steps to make more choices of formula milk
available.
Dr Koh said that, this way, "parents can select an option that best
suits their family's needs".
Australia’s Own formula milk will be available across FairPrice
outlets islandwide from Friday.
Source: CNA/nc