More value on
offer at new-format FairPrice outlets
SINGAPORE: To better serve the needs of budget-conscious
shoppers, NTUC FairPrice launched a new store format on Friday (Jul
1) that it said features products with greater value.
Called the FairPrice Shop, about half of the store will be
packed with what is touted to be affordable products. These would
include housebrand products, items marked as Every Day Low Price
(EDLP) and the Yellow Dot lowest priced products.
Speaking at the launch, NTUC Enterprise Chairman Lim Boon Heng
said: "A typical FairPrice supermarket would usually allocate 20
per cent of the space for these products, but the FairPrice Shop
will allocate about 50 per cent."
He added: "If you take a look around the FairPrice Shop, you
will notice many signs to show customers how they can benefit from
more savings."
The retail store will also house an exclusive range of household
produce called "Value Fresh". This new range of 34 products mainly
comprises popular fresh vegetables like Sio Peck Chye, Kai Lan and
Long Bean, and will be priced at 5 to 10 per cent lower than
FairPrice's existing range of "Pasar"-branded produce.
But quality of food will not be comprised, said NTUC FairPrice
CEO Seah Kian Peng, adding that it can do so because of its scale
and commitment to provide affordable essentials to
Singaporeans.
To provide greater convenience and accessibility for its target
consumers, the FairPrice Shop will be strategically located in
areas where there is a higher concentration of one- to three-room
HDB flats.
Currently, there are two FairPrice Shops located at Eunos
Crescent and Circuit Road. Another four FairPrice Shops will open
by the end of 2016 at potential locations such as Henderson, Boon
Lay, Ang Mo Kio and Jurong East.
- CNA/kk