I'm aware, most people aren't.
The comparison he's trying to make is expecting SMRT to tell
people to take SBST buses or give a result that'll consist of 3 or
more transfers, or even asking them to provide an email for them to
specially reply to the commutors queries, gosh.
SMRT Buses is using an updated version of the "TIBS Internet Bus
Guide" which was inherited from Trans-Island. SBS Transit all along
has also been maintaining their own Bus Guide system all the way,
and recently gave it a new look along with IRIS.
Both companies naturally would discourage them from taking each
other's services where possible to have the entire share of the
fare to themselves, the same reason why the SMRT Link bus service
exists. This shows somewhat the lack of integration, though, which
is a bit of waste - LTA has gone its way out to promote say
Publictransport.sg, which could have also directed passengers to
use the PTJP or at least let them know its existance.