10 May 2004
SMRT BRAND INTEGRATION
LAUNCH
Leveraging on SMRT's strong brand name, all companies under the
SMRT Group will adopt the SMRT name, logo and corporate colours
from 10 May 2004. With the alignment, the names of our business
units will be changed as follows:
Singapore MRT Ltd
SMRT Trains Ltd
Singapore LRT Pte Ltd
SMRT Light Rail Pte
Ltd
TIBS Holdings Ltd
SMRT Road Holdings
Ltd
Trans-Island Bus Services Ltd
SMRT Buses Ltd
TIBS Taxis Pte Ltd
SMRT Taxis Pte
Ltd
TIBS Motors Pte Ltd
SMRT Automotive
Services Pte Ltd
Now, our customers will be able to see us as one company that
facilitates seamless travel. Prior to this, we introduced new staff
uniforms as a visible manifestation of our 'oneness' in January
this year. With our one look and identity, we also assure our
customers of continued consistent service and quality anytime, all
the time.
There will be minimal changes to the appearance of the trains. For
instance, the SMRT logo will be applied on the front detrainment
doors to enhance visibility of the SMRT brand name. In addition,
the existing turquoise green strip on the SMRT Light Rail trains
will be replaced with a red strip to reflect the SMRT corporate
colours.
For buses, besides replacing existing logo with the SMRT logo, the
yellow and orange strips on the buses will be replaced with a red
strip. Taxis will retain the smart off-white colour with a change
to adopt the SMRT logo.
All the livery changes are kept simple to ensure cost
effectiveness.
In order not to cause inconvenience to our taxi hirers or disrupt
bus operations, the complete livery change for taxis and buses will
be phased over one and two years respectively.
To see visuals, please click here.