Mein Kampf aka My Struggle

last SG · 2004-04-07T16:07:10+00:00

CONCLUSION ON NOVEMBER 9, 1923, in the fourth year of its existence, the National Socialist German Workers' Party was dissolved and prohibited in the whole...

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Those very people, however, who today are loudest in cursing the beginning of the war and offer the sagest opinions were those who contributed most fatally to steering us into it.

For decades the Social Democrats had carried on the most scoundrelly war agitation against Russia, and the Center for religious reasons had been most active in making the Austrian state the hinge and pivot of Germany policy. Now we had to suffer the consequences of this lunacy. What came had to come, and could no longer under any circumstances be avoided. The guilt of the German government was that in order to preserve peace it always missed the favorable hours for striking, became entangled in the alliance for the preservation of world peace, and thus finally became the victim of a world coalition which countered the idea of preserving world peace with nothing less than determination for world war.

If the Vienna government had given the ultimatum another milder form, this would have changed nothing in the situation except at most one thing, that this government would itself have been swept away by the indignation of the people. For in the eyes of the broad masses the tone of the ultimatum was far too gentle and by no means too brutal, let alone too far-reaching. Anyone who today attempts to argue this away is either a forgetful blockhead or a perfectly conscious swindler and liar.

The struggle of the year 1914 was not forced on the masses - no, by the living God - it was desired by the whole people.

People wanted at length to put an end to the general uncertainty. Only thus can it be understood that more than two million German men and boys thronged to the colors for this hardest of all struggles, prepared to defend the flag with the last drop of their blood.

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To me those hours seemed like a release from the painful feelings of my youth. Even today I am not ashamed to say that, overpowered by stormy enthusiasm, I fell down on my knees and thanked Heaven from an overflowing heart for granting me the good fortune of being permitted to live at this time.

A fight for freedom had begun, mightier than the earth had ever seen; for once Destiny had begun its course, the conviction dawned on even the broad masses that this time not the fate of Serbia or Austria was involved, but whether the German nation was to be or not to be.

For the last time in many years the people had a prophetic vision of its own future. Thus, right at the beginning of the gigantic struggle the necessary grave undertone entered into the ecstasy of an overflowing enthusiasm; for this knowledge alone made the national uprising more than a mere blaze of straw The earnestness was only too necessary; for in those days people in general had not the faintest conception of the possible length and duration of the struggle that was now beginning. They dreamed of being home again that winter to continue and renew their peaceful labors.

What a man wants is what he hopes and believes. The overwhelming majority of the nation had long been weary of the eternally uncertain state of affairs; thus it was only too understandable that they no longer believed in a peaceful conclusion of the Austro-Serbian convict, but hoped for the final settlement.

I, too, was one of these millions.

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Hardly had the news of the assassination become known in Munich than at once two thoughts quivered through my brain: first, that at last war would be inevitable; and, furthermore, that now the Habsburg state would be compelled to keep its pact; for what I had always most feared was the possibility that Germany herself would some day, perhaps in consequence of this very alliance, find herself in a conflict not directly caused by Austria, so that the Austrian state for reasons of domestic policy would not muster the force of decision to stand behind her ally. The Slavic majority of the Empire would at once have begun to sabotage any such intention on the part of the state, and would always have preferred to smash the entire state to smithereens than grant its ally the help it demanded. This danger was now eliminated. The old state had to fight whether it wanted to or not.

My own position on the conflict was likewise very simple and clear; for me it was not that Austria was fighting for some Serbian satisfaction, but that Germany was fighting for her existence, the German nation for life or death, freedom and future. The time had come for Bismarck's work to fight; what the fathers had once won in the battles from Weissenburg to Sedan and Paris, young Germany now had to earn once more. If the struggle were carried through to victory, our nation would enter the circle of great nations from the standpoint of external power, and only then could the German Reich maintain itself as a mighty haven of peace without having, for the sake of peace, to cut down on the daily bread of her children.

As a boy and young man I had so often felt the desire to prove at least once by deeds that for me national enthusiasm was no empty whim. It often seemed to me almost a sin to shout hurrah perhaps without having the inner right to do so; for who had the right to use this word without having proved it in the place where all playing is at an end and the inexorable hand of the Goddess of Destiny begins to weigh peoples and men according to the truth and steadfastness of their convictions? Thus my heart, like that of a million others, overflowed with proud joy that at last I would be able to redeem myself from this paralyzing feeling. I had so often sung 'Deutschland über Alles' and shouted 'Heil' at the top of my lungs, that it seemed to me almost a belated act of grace to be allowed to stand as a witness in the divine court of the eternal judge and proclaim the sincerity of this conviction. For from the first hour r was convinced that in case of a war - which seemed to me inevitable - in one way or another I would at once leave my books. Likewise I knew that my place would then be where my inner voice directed me.

I had left Austria primarily for political reasons; what was more natural than that, now the struggle had begun, I should really begin to take account of this conviction. I did not want to fight for the Habsburg state, but was ready at any time to die for my people and for the Reich which embodied it

On the third of August, I submitted a personal petition to His Majesty, lying Ludwig III, with a request for permission to enter a Bavarian regiment. The cabinet office certainly had plenty to do in those days; so much the greater was my joy to receive an answer to my request the very next day. With trembling hands I opened the document; my request had been approved and I was summoned to report to a Bavarian regiment . My joy and gratitude knew no bounds. A few days later I was wearing the tunic which I was not to doff until nearly six years later.

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For me, as for every German, there now began the greatest and most unforgettable time of my earthly existence. Compared to the events of this gigantic struggle, everything past receded to shallow nothingness. Precisely in these days, with the tenth anniversary of the mighty event approaching, I think back with proud sadness on those first weeks of our people's heroic struggle, in which Fate graciously allowed me to take part.

As though it were yesterday, image after image passes before my eyes. I see myself donning the uniform in the circle of my dear comrades, turning out for the first time, drilling, etc., until the day came for us to march off.

A single worry tormented me at that time, me, as so many others: would we not reach the front too late? Time and time again this alone banished all my calm. Thus, in every cause for rejoicing at a new, heroic victory, a slight drop of bitterness was hidden, for every new victory seemed to increase the danger of our coming too late.

At last the day came when we left Munich to begin the fulfillment of our duty. For the first time I saw the Rhine as we rode westward along its quiet waters to defend it, the German stream of streams, from the greed of the old enemy. When through the tender veil of the early morning mist the Niederwald Monument gleamed down upon us in the gentle first rays of the sun, the old Watch on the Rhine roared out of the endless transport train into the morning sky, and I felt as though my heart would burst.

And then came a damp, cold night in Flanders, through which we marched in silence, and when the day began to emerge from the mists, suddenly an iron greeting came whizzing at us over our heads, and with a sharp report sent the little pellets flying between our ranks, ripping up the wet ground; but even before the little cloud had passed, from two hundred throats the first hurrah rose to meet the first messenger of death. Then a crackling and a roaring, a singing and a howling began, and with feverish eyes each one of us was drawn forward, faster and faster, until suddenly past turnip fields and hedges the fight began, the fight of man against man. And from the distance the strains of a song reached our ears, coming closer and closer, leaping from company to company, and just as Death plunged a busy hand into our ranks, the song reached us too and we passed it along: 'Deutschland, Deutschland über Alles, über Alles in der Welt!'

Four days later we came back. Even our step had changed. Seventeen-year-old boys now looked like men.

The volunteers of the List regiment may not have learned to fight properly, but they knew how to die like old soldiers

This was the beginning.

Thus it went on year after year; but the romance of battle had been replaced by horror. The enthusiasm gradually cooled and the exuberant joy was stifled by mortal fear. The time came when every man had to struggle between the instinct of self-preservation and the admonitions of duty. I, too, was not spared by this struggle. Always when Death was on the hunt, a vague something tried to revolt, strove to represent itself to the weak body as reason, yet it was only cowardice, which in such disguises tried to ensnare the individual. A grave tugging and warning set in, and often it was only the last remnant of conscience which decided the issue. Yet the more this voice admonished one to caution, the louder and more insistent its lures, the sharper resistance grew until at last, after a long inner struggle, consciousness of duty emerged victorious. By the winter of 1915-16 this struggle had for me been decided. At last my will was undisputed master. If in the first days I went over the top with rejoicing and laughter, I was now calm and determined. And this was enduring. Now Fate could bring on the ultimate tests without my nerves shattering or my reason failing.

The young volunteer had become an old soldier.

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And this transformation had occurred in the whole army. It had issued old and hard from the eternal battles, and as for those who could not stand up under the storm-well, they were broken.

Now was the time to judge this army. Now, after two or three years, during which it was hurled from one battle into another, forever fighting against superiority in numbers and weapons, suffering hunger and bearing privations, now was the time to test the quality of this unique army.

Thousands of years may pass, but never will it be possible to speak of heroism without mentioning the German army and the World War. Then from the veil of the past the iron front of the gray steel helmet will emerge, unwavering and unflinching, an immortal monument. As long as there are Germans alive, they will remember that these men were sons of their nation.

I was a soldier then, and I didn't want to talk about politics. And really it was not the time for it. Even today I harbor the conviction that the humblest wagon-driver performed more valuable services for the fatherland than the foremost among, let us say, 'parliamentarians.' I had never hated these big-mouths more than now when every red-blooded man with something to say yelled it into the enemy's face or appropriately left his tongue at home and silently did his duty somewhere. Yes, in those days I hated all those politicians. And if it had been up to me, a parliamentary pick-and-shovel battalion would have been formed at once; then they could have chewed the fat to their hearts' content without annoying, let alone harming, honest, decent people.

Thus, at that time I wanted to hear nothing of politics, but I could not help taking a position on certain manifestations which after all did affect the whole nations and particularly concerned us soldiers.

There were two things which then profoundly angered me and which I regarded as harmful.

After the very first news of victories, a certain section of the press, slowly, and in a way which at first was perhaps unrecognizable to many, began to pour a few drops of wormwood into the general enthusiasm. This was done beneath the mask of a certain benevolence and well-meaning, even of a certain solicitude. They had misgivings about an excess of exuberance in the celebration of the victories. They feared that in this form it was unworthy of so great a nation and hence inappropriate. The bravery and heroic courage of the German soldier were something self-evident, they said, and people should not be carried away too much by thoughtless outbursts of joy, if only for the sake of foreign countries to whom a silent and dignified form of joy appealed more than unbridled exultation, etc. Finally, we Germans even now should not forget that the war was none of our intention and therefore we should not be ashamed to confess in an open and manly fashion that at any time we would contribute our part to a reconciliation of mankind. For that reason it would not be prudent to besmirch the purity of our army's deeds by too much shouting, since the rest of the world would have little understanding for such behavior. The world admired nothing more than the modesty with which a true hero silently and calmly forgets his deeds, for this was the gist of the whole argument.

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Instead of taking one of these creatures by his long ears, tying him to a long pole and pulling him up on a long cord, thus making it impossible for the cheering nation to insult the aesthetic sentiment of this knight of the inkpot, the authorities actually began to issue remonstrances against 'unseemly' rejoicing over victories.

It didn't occur to them in the least that enthusiasm once scotched cannot be reawakened at need. It is an intoxication and must be preserved in this state. And how, without this power of enthusiasm, should a country withstand a struggle which in all likelihood would make the most enormous demands on the spiritual qualities of the nation?

I knew the psyche of the broad masses too well not to be aware that a high 'aesthetic' tone would not stir up the fire that was necessary to keep the iron hot. In my eyes it was madness on the part of the authorities to be doing nothing to intensify the glowing heat of passion; and when they curtailed what passion was fortunately present, that was absolutely beyond me.

The second thing that angered me was the attitude which they thought fit to take toward Marxism. In my eyes, this only proved that they hadn't so much as the faintest idea concerning this pestilence. In all seriousness they seemed to believe that, by the assurance that parties were no longer recognized, they had brought Marxism to understanding and restraint.

They failed to understand that here no party was involved, but a doctrine that must lead to the destruction of all humanity, especially since this cannot be learned in the Jewified universities and, besides, so many, particularly among our higher officials, due to the idiotic conceit that is cultivated in them, don't think it worth the trouble to pick up a book and learn something which was not in their university curriculum. The most gigantic upheaval passes these 'minds' by without leaving the slightest trace, which is why state institutions for the most part lag behind private ones. It is to them, by God, that the popular proverb best applies: 'What the peasant doesn't know, he won't eat.' Here, too, a few exceptions only confirm the rule.

It was an unequaled absurdity to identify the German worker with Marxism in the days of August, 1914. In those hours the German worker had made himself free from the embrace of this venomous plague, for otherwise he would never have been able to enter the struggle. The authorities, however, were stupid enough to believe that Marxism had now become national; a flash of genius which only shows that in these long years none of these official guides of the state had even taken the trouble to study the essence of this doctrine, for if they had, such an absurdity could scarcely have crept in.

Marxism, whose goal is and remains the destruction of all non-Jewish national states, was forced to look on in horror as, in the July days of 1914, the German working class it had ensnared, awakened and from hour to hour began to enter the service of the fatherland with ever-increasing rapidity. In a few days the whole mist and swindle of this infamous betrayal of the people had scattered away, and suddenly the gang of Jewish leaders stood there lonely and forsaken, as though not a trace remained of the nonsense and madness which for sixty years they had been funneling into the masses. It was a bad moment for the betrayers of the German working class, but as soon as the leaders recognized the danger which menaced them, they rapidly pulled the tarn-cap of lies over their ears, and insolently mimicked the national awakening.

But now the time had come to take steps against the whole treacherous brotherhood of they Jewish poisoners of the people. Now was the time to deal with them summarily without the slightest consideration for any screams and complaints that might arise. In August, 1914, the whole Jewish jabber about international solidarity had vanished at one stroke from the heads of the German working class, and in its stead, only a few weeks later, American shrapnel began to pour down the blessings of brotherhood on the helmets of our march columns. It would have been the duty of a serious government, now that the German worker had found his way back to his nation, to exterminate mercilessly the agitators who were misleading the nation.

If the best men were dying at the front, the least we could do was to wipe out the vermin.

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Instead of this, His Majesty the Raiser himself stretched out his hand to the old criminals, thus sparing the treacherous murderers of the nation and giving them a chance to retrieve themselves.

So nova the viper could continue his work, more cautiously than before, but all the more dangerously. While the honest ones were dreaming of peace within their borders, the perjuring criminals were organizing the revolution.

That such terrible half-measures should then be decided upon made me more and more dissatisfied at heart; but at that time I would not have thought it possible that the end of it all would be so frightful.

What, then, should have been done? The leaders of the whole movement should at once have been put behind bars, brought to trial, and thus taken off the nation's neck. All the implements of military power should have been ruthlessly used for the extermination of this pestilence. The parties should have been dissolved, the Reichstag brought to its senses, with bayonets if necessary, but, best of all, dissolved at once. Just as the Republic today can dissolve parties, this method should have been used at that time, with more reason. For the life and death of a whole nation was at stake!

One question came to the fore, however: can spiritual ideas be exterminated by the sword? Can 'philosophies' be combated by the use of brute force?

Even at that time I pondered this question more than once:

If we ponder analogous cases, particularly on a religious basis, which can be found in history, the following fundamental principle emerges:

Conceptions and ideas, as well as movements with a definite spiritual foundation, regardless whether the latter is false or true, can, after a certain point in their development, only be broken with technical instruments of power if these physical weapons are at the same time the support of a new kindling thought, idea, or philosophy.

The application of force alone, without the impetus of a basic spiritual idea as a starting point, can never lead to the destruction of an idea and its dissemination, except in the form of a complete extermination of even the very last exponent of the idea and the destruction of the last tradition. This, however, usually means the disappearance of such a state from the sphere of political importance, often for an indefinite time and sometimes forever; for experience shows that such a blood sacrifice strikes the best part of the people, since every persecution which occurs without a spiritual basis seems morally unjustified and whips up precisely the more valuable parts of a people in protest, which results in an adoption of the spiritual content of the unjustly persecuted movement. In many this occurs simply through a feeling of opposition against the attempt to bludgeon down an idea by brute force.

As a result, the number of inward supporters grows in proportion as the persecution increases. Consequently, the complete annihilation of the new doctrine can be carried out only through a process of extermination so great and constantly increasing that in the end all the truly valuable blood is drawn out of the people or state in question. The consequence is that, though a so-called 'inner' purge can now take place, it will only be at the cost of total impotence. Such a method will always prove vain in advance if the doctrine to be combated has overstepped a certain small circle.

Consequently, here, too, as in all growth, the first period of childhood is most readily susceptible to the possibility of extermination, while with the mounting years the power of resistance increases and only with the weakness of approaching old age cedes again to new youth, though in another form and for different reasons.

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Indeed, nearly all attempts to exterminate a doctrine and its organizational expression, by force without spiritual foundation, are doomed to failure, and not seldom end with the exact opposite of the desired result for the following reason:

The very first requirement for a mode of struggle with the weapons of naked force is and remains persistence. In other words: only the continuous and steady application of the methods for repressing a doctrine, etc., makes it possible for a plan to succeed. But as soon as force wavers and alternates with forbearance, not only will the doctrine to be repressed recover again and again, but it will also be in a position to draw new benefit from every persecution, since, after such a wave of pressure has ebbed away, indignation over the suffering induced leads new supporters to the old doctrine, while the old ones will cling to it with greater defiance and deeper hatred than before, and even schismatic heretics, once the danger has subsided, will attempt to return to their old viewpoint. Only in the steady and constant application of force lies the very first prerequisite for success. This persistence, however, can always and only arise from a definite spiritual conviction. Any violence which does not spring from a firm, spiritual base, will be wavering and uncertain. It lacks the stability which can only rest in a fanatical outlook. It emanates from the momentary energy and brutal determination of an individual, and is therefore subject to the change of personalities and to their nature and strength.

Added to this there is something else:

Any philosophy, whether of a religious or political nature - and sometimes the dividing line is hard to determine - fights less for the negative destruction of the opposing ideology than for the positive promotion of its own. Hence its struggle is less defensive than offensive. It therefore has the advantage even in determining the goal, since this goal represents the victory of its own idea, while, conversely, it is hard to determine when the negative aim of the destruction of a hostile doctrine may be regarded as achieved and assured. For this reason alone, the philosophy's offensive will be more systematic and also more powerful than the defensive against a philosophy, since here, too, as always, the attack and not the defense makes the decision. The fight against a spiritual power with methods of violence remains defensive, however, until the sword becomes the support, the herald and disseminator, of a new spiritual doctrine.

Thus, in summing up, we can establish the following:

Any attempt to combat a philosophy with methods of violence will fail in the end, unless the fight takes the form of attack for a new spiritual attitude. Only in the struggle between two philosophies can the weapon of brutal force, persistently and ruthlessly applied lead to a decision for the side it supports.

This remained the reason for the failure of the struggle against Marxism.

This was why Bismarck's Socialist legislation finally failed and had to fail, in spite of everything. Lacking was the platform of a new philosophy for whose rise the fight could have been waged. For only the proverbial wisdom of high government officials will succeed in believing that drivel about so-called 'state authority' or 'law and order' could form a suitable basis for the spiritual impetus of a life-and-death struggle.

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Since a real spiritual basis for this struggle was lacking, Bismarck had to entrust the execution of his Socialist legislation to the judgment and desires of that institution which itself was a product of Marxist thinking. By entrusting the fate of his war on the Marxists to the well-wishing of bourgeois democracy, the Iron Chancellor set the wolf to mind the sheep.

All this was only the necessary consequence of the absence of a basic new anti-Marxist philosophy endowed with a stormy will to conquer.

Hence the sole result of Bismarck's struggle was a grave disillusionment.

Were conditions different during the World War or at its beginning?

Unfortunately not.

The more I occupied myself with the idea of a necessary change in the government's attitude toward Social Democracy as the momentary embodiment of Marxism, the more I recognized the lack of a serviceable substitute for this doctrine. What would be given the masses if, just supposing, Social Democracy had been broken? There was not one movement in existence which could have been expected to succeed in drawing into its sphere of influence the great multitudes of workers grown more or less leaderless. It is senseless and more than stupid to believe that the international fanatic who had left the class party would now at once join a bourgeois party, in other words, a new class organization. For, unpleasant as it may seem to various organizations, it cannot be denied that bourgeois politicians largely take class division quite for granted as long as it does not begin to work out to their political disadvantage.

The denial of this fact only proves the effrontery, and also the stupidity, of the liars.

Altogether, care should be taken not to regard the masses as stupider than they are. In political matters feeling often decides more correctly than reason. The opinion that the stupid international attitude of the masses is sufficient proof of the unsoundness of the masses' sentiments can be thoroughly confuted by the simple reminder that pacifist democracy is no less insane, and that its exponents originate almost exclusively in the bourgeois camp. As long as millions of the bourgeoisie still piously worship their Jewish democratic press every morning, it very ill becomes these gentlemen to make jokes about the stupidity of the 'comrade' who, in the last analysis, only swallows down the same garbage, though in a different form. In both cases the manufacturer is one and the same Jew.

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Good care should be taken not to deny things that just happen to be true. The fact that the class question is by no means exclusively a matter of ideal problems, as, particularly before the elections, some people would like to pretend, cannot be denied. The class arrogance of a large part of our people, and to an even greater extent, the underestimation of the manual worker, are phenomena which do not exist only in the imagination of the moonstruck.

Quite aside from this, however, it shows the small capacity for thought of our so-called 'intelligentsia' when, particularly in these circles, it is not understood that a state of affairs which could not prevent the growth of a plague, such as Marxism happens to be, will certainly not be able to recover what has been lost.

The 'bourgeois' parties, as they designate themselves, will never be able to attach the 'proletarian' masses to their camp, for here two worlds oppose each other, in part naturally and in part artificially divided, whose mutual relation can only be struggle. The younger will be victorious - and this is Marxism.

Indeed, a struggle against Social Democracy in the year 1914 was conceivable, but how long this condition would be maintained, in view of the absence of any substitute, remained doubtful.

Here there was a great gap.

I was of this opinion long before the War, and for this reason could not make up my mind to join one of the existing parties. In the course of events of the World War, I was reinforced in this opinion by the obvious impossibility of taking up a ruthless struggle against Social Democracy, owing to this very lack of a movement which would have had to be more than a 'parliamentary' party.

With my closer comrades I often expressed myself openly on this point.

And now the first ideas came to me of later engaging in political activity.

Precisely this was what caused me often to assure the small circle of my friends that after the War, I meant to be a speaker in addition to my profession.

I believe that I was very serious about this.

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End of
Volume 1: A Reckoning
CHAPTER 5: THE WORLD WAR

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Begin of
Volume 1: A Reckoning
CHAPTER 6: WAR PROPAGANDA

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EVER since I have been scrutinizing political events, I have taken a tremendous interest in propagandist activity. I saw that the Socialist-Marxist organizations mastered and applied this instrument with astounding skill. And I soon realized that the correct use of propaganda is a true art which has remained practically unknown to the bourgeois parties. Only the Christian-Social movement, especially in Lueger's time, achieved a certain virtuosity on this instrument, to which it owed many of its successes.

But it was not until the War that it became evident what immense results could be obtained by a correct application of propaganda. Here again, unfortunately, all our studying had to be done on the enemy side, for the activity on our side was modest, to say the least. The total miscarriage of the German 'enlightenment ' service stared every soldier in the face, and this spurred me to take up the question of propaganda even more deeply than before.

There was often more than enough time for thinking, and the enemy offered practical instruction which, to our sorrow, was only too good.

For what we failed to do, the enemy did, with amazing skill and really brilliant calculation. I, myself, learned enormously from this enemy war propaganda. But time passed and left no trace in the minds of all those who should have benefited; partly because they considered themselves too clever to from the enemy, partly owing to lack of good will.

Did we have anything you could call propaganda?

I regret that I must answer in the negative. Everything that actually was done in this field was so inadequate and wrong from the very start that it certainly did no good and sometimes did actual harm.

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The form was inadequate, the substance was psychologically wrong: a careful examination of German war propaganda ca: lead to no other diagnosis.

There seems to have been no clarity on the very first question: Is propaganda a means or an end?

It is a means and must therefore be judged with regard to its end. It must consequently take a form calculated to support the aim which it serves. It is also obvious that its aim can vary in importance from the standpoint of general need, and that the inner value of the propaganda will vary accordingly. The aim for which we were fighting the War was the loftiest, the most overpowering, that man can conceive: it was the freedom and independence of our nation, the security of our future food supply, and - our national honor; a thing which, despite all contrary opinions prevailing today, nevertheless exists, or rather should exist, since peoples without honor have sooner or later lost their freedom and independence, which in turn is only the result of a higher justice, since generations of rabble without honor deserve no freedom. Any man who wants to be a cowardly slave can have no honor) or honor itself would soon fall into general contempt.

The German nation was engaged in a struggle for a human existence, and the purpose of war propaganda should have been to support this struggle; its aim to help bring about victory.

When the nations on this planet fight for existence - when the question of destiny, 'to be or not to be,' cries out for a solution - then all considerations of humanitarianism or aesthetics crumble into nothingness; for all these concepts do not float about in the ether, they arise from man's imagination and are bound up with man. When he departs from this world, these concepts are again dissolved into nothingness, for Nature does not know them. And even among mankind, they belong only to a few nations or rather races, and this in proportion as they emanate from the feeling of the nation or race in question. Humanitarianism and aesthetics would vanish even from a world inhabited by man if this world were to lose the races that have created and upheld these concepts.

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But all such concepts become secondary when a nation is fighting for its existence; in fact, they become totally irrelevant to the forms of the struggle as soon as a situation arises where they might paralyze a struggling nation's power of self-preservation. And that has always been their only visible result.

As for humanitarianism, Moltke said years ago that in war it lies in the brevity of the operation, and that means that the most aggressive fighting technique is the most humane.

But when people try to approach these questions with drivel about aesthetics, etc., really only one answer is possible: where the destiny and existence of a people are at stake, all obligation toward beauty ceases. The most unbeautiful thing there can be in human life is and remains the yoke of slavery. Or do these Schwabing decadents view the present lot of the German people as 'aesthetic'? Certainly we don't have to discuss these matters with the Jews, the most modern inventors of this cultural perfume. Their whole existence is an embodied protest against the aesthetics of the Lord's image.

And since these criteria of humanitarianism and beauty must be eliminated from the struggle, they are also inapplicable to propaganda.

Propaganda in the War was a means to an end, and the end was the struggle for the existence of the German people; consequently, propaganda could only be considered in accordance with the principles that were valid for this struggle. In this case the most cruel weapons were humane if they brought about a quicker victory; and only those methods were beautiful which helped the nation to safeguard the dignity of its freedom.

This was the only possible attitude toward war propaganda in a life-and-death struggle like ours.

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If the so-called responsible authorities had been clear on this point, they would never have fallen into such uncertainty over the form and application of this weapon: for even propaganda is no more than a weapon, though a frightful one in the hand of an expert.

The second really decisive question was this: To whom should propaganda be addressed? To the scientifically trained intelligentsia or to the less educated masses?

It must be addressed always and exclusively to the masses.

What the intelligentsia - or those who today unfortunately often go by that name - what they need is not propaganda but scientific instruction. The content of propaganda is not science any more than the object represented in a poster is art. The art of the poster lies in the designer's ability to attract the attention of the crowd by form and color. A poster advertising an art exhibit must direct the attention of the public to the art being exhibited; the better it succeeds in this, the greater is the art of the poster itself. The poster should give the masses an idea of the significance of the exhibition, it should not be a substitute for the art on display. Anyone who wants to concern himself with the art itself must do more than study the poster; and it will not be enough for him just to saunter through the exhibition. We may expect him to examine and immerse himself in the individual works, and thus little by little form a fair opinion.

A similar situation prevails with what we today call propaganda.

The function of propaganda does not lie in the scientific training of the individual, but in calling the masses' attention to certain facts, processes, necessities, etc., whose significance is thus for the first time placed within their field of vision.

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The whole art consists in doing this so skillfully that everyone will be convinced that the fact is real, the process necessary, the necessity correct, etc. But since propaganda is not and cannot be the necessity in itself, since its function, like the poster, consists in attracting the attention of the crowd, and not in educating those who are already educated or who are striving after education and knowledge, its effect for the most part must be aimed at the emotions and only to a very limited degree at the so-called intellect.

All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be. But if, as in propaganda for sticking out a war, the aim is to influence a whole people, we must avoid excessive intellectual demands on our public, and too much caution cannot be exerted in this direction.

The more modest its intellectual ballast, the more exclusively it takes into consideration the emotions of the masses, the more effective it will be. And this is the best proof of the soundness or unsoundness of a propaganda campaign, and not success in pleasing a few scholars or young aesthetes.

The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses. The fact that our bright boys do not understand this merely shows how mentally lazy and conceited they are.

Once we understand how necessary it is for propaganda to be adjusted to the broad mass, the following rule results:

It is a mistake to make propaganda many-sided, like scientific instruction, for instance.

weidev SG

The receptivity of the great masses is very limited, their intelligence is small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands what you want him to understand by your slogan. As soon as you sacrifice this slogan and try to be many-sided, the effect will piddle away, for the crowd can neither digest nor retain the material offered. In this way the result is weakened and in the end entirely cancelled out.

Thus we see that propaganda must follow a simple line and correspondingly the basic tactics must be psychologically sound.

For instance, it was absolutely wrong to make the enemy ridiculous, as the Austrian and German comic papers did. It was absolutely wrong because actual contact with an enemy soldier was bound to arouse an entirely different conviction, and the results were devastating; for now the German soldier, under the direct impression of the enemy's resistance, felt himself swindled by his propaganda service. His desire to fight, or even to stand film, was not strengthened, but the opposite occurred. His courage flagged.

By contrast, the war propaganda of the English and Americans was psychologically sound. By representing the Germans to their own people as barbarians and Huns, they prepared the individual soldier for the terrors of war, and thus helped to preserve him from disappointments. After this, the most terrible weapon that was used against him seemed only to confirm what his propagandists had told him; it likewise reinforced his faith in the truth of his government's assertions, while on the other hand it increased his rage and hatred against the vile enemy For the cruel effects of the weapon, whose use by the enemy he now came to know, gradually came to confirm for him the 'Hunnish' brutality of the barbarous enemy, which he had heard all about; and it never dawned on him for a moment that his own weapons possibly, if not probably, might be even more terrible in their effects.

And so the English soldier could never feel that he had been misinformed by his own countrymen, as unhappily was so much the case with the German soldier that in the end he rejected everything coming from this source as 'swindles' and 'bunk.' All this resulted from the idea that any old simpleton (or even somebody who was intelligent ' in other things ') could be assigned to propaganda work, and the failure to realize that the most brilliant psychologists would have been none too good.

weidev SG

And so the German war propaganda offered an unparalleled example of an 'enlightenment' service working in reverse, since any correct psychology was totally lacking.

There was no end to what could be learned from the enemy by a man who kept his eyes open, refused to let his perceptions be ossified, and for four and a half years privately turned the storm-flood of enemy propaganda over in his brain.

What our authorities least of all understood was the very first axiom of all propagandist activity: to wit, the basically subjective and one-sided attitude it must take toward every question it deals with. In this connection, from the very beginning of the War and from top to bottom, such sins were committed that we were entitled to doubt whether so much absurdity could really be attributed to pure stupidity alone.

What, for example, would we say about a poster that was supposed to advertise a new soap and that described other soaps as 'good'?

We would only shake our heads.

Exactly the same applies to political advertising.

The function of propaganda is, for example, not to weigh and ponder the rights of different people, but exclusively to emphasize the one right which it has set out to argue for. Its task is not to make an objective study of the truth, in so far as it favors the enemy, and then set it before the masses with academic fairness; its task is to serve our own right, always and unflinchingly.

It was absolutely wrong to discuss war-guilt from the standpoint that Germany alone could not be held responsible for the outbreak of the catastrophe; it would have been correct to load every bit of the blame on the shoulders of the enemy, even if this had not really corresponded to the true facts, as it actually did.

weidev SG

And what was the consequence of this half-heartedness?

The broad mass of a nation does not consist of diplomats, or even professors of political law, or even individuals capable of forming a rational opinion; it consists of plain mortals, wavering and inclined to doubt and uncertainty. As soon as our own propaganda admits so much as a glimmer of right on the other side, the foundation for doubt in our own right has been laid. The masses are then in no position to distinguish where foreign injustice ends and our own begins. In such a case they become uncertain and suspicious, especially if the enemy refrains from going in for the same nonsense, but unloads every bit of blame on his adversary. Isn't it perfectly understandable that the whole country ends up by lending more credence to enemy propaganda, which is more unified and coherent, than to its own? And particularly a people that suffers from the mania of objectivity as much as the Germans. For, after all this, everyone will take the greatest pains to avoid doing the enemy any injustice, even at the peril of seriously besmirching and even destroying his own people and country.

Of course, this was not the intent of the responsible authorities, but the people never realize that.

The people in their overwhelming majority are so feminine by nature and attitude that sober reasoning determines their thoughts and actions far less than emotion and feeling.

And this sentiment is not complicated, but very simple and all of a piece. It does not have multiple shadings; it has a positive and a negative; love or hate, right or wrong, truth or lie never half this way and half that way, never partially, or that kind of thing.

English propagandists understood all this most brilliantly - and acted accordingly. They made no half statements that might have given rise to doubts.

weidev SG

Their brilliant knowledge of the primitive sentiments of the broad masses is shown by their atrocity propaganda, which was adapted to this condition. As ruthless as it was brilliant, it created the preconditions for moral steadfastness at the front, even in the face of the greatest actual defeats, and just as strikingly it pilloried the German enemy as the sole guilty party for the outbreak of the War: the rabid, impudent bias and persistence with which this lie was expressed took into account the emotional, always extreme, attitude of the great masses and for this reason was believed.

How effective this type of propaganda was is most strikingly shown by the fact that after four years of war it not only enabled the enemy to stick to its guns, but even began to nibble at our own people.

It need not surprise us that our propaganda did not enjoy this success. In its inner ambiguity alone, it bore the germ of ineffectualness. And finally its content was such that it was very unlikely to make the necessary impression on the masses. Only our feather-brained 'statesmen' could have dared to hope that this insipid pacifistic bilge could fire men's spirits till they were willing to die.

As a result, their miserable stuff was useless, even harmful in fact.

But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over. Here, as so often in this world, persistence is the first and most important requirement for success.

Particularly in the field of propaganda, we must never let ourselves be led by aesthetes or people who have grown blasé: not by the former, because the form and expression of our propaganda would soon, instead of being suitable for the masses, have drawing power only for literary teas; and of the second we must beware, because, lacking in any fresh emotion of their own, they are always on the lookout for new stimulation. These people are quick to weary of everything; they want variety, and they are never able to feel or understand the needs of their fellow men who are not yet so callous. They are always the first to criticize a propaganda campaign, or rather its content, which seems to them too old-fashioned, too hackneyed, too out-of-date, etc. They are always after novelty, in search of a change, and this makes them mortal enemies of any effective political propaganda. For as soon as the organization and the content of propaganda begin to suit their tastes, it loses all cohesion and evaporates completely.

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