It's seriously very poor PR to mention that one match costs the
same as a cup of kopi.
It makes them sound very uncaring and apathetic towards their
own customers, and it makes it sound as though the customers are
the ones who are being unreasonable.
They could have gotten much better PR by being more apologetic.
Something as simple as 'Sorry, man, we messed up, and now we can't
get advertisers to help us cover costs' would have sounded far more
palatable than such a callous remark about kopi.
Even equating the prices to kopi does not compute. I can buy
kopitiam kopi for less than $1. So that logic of theirs is also
phail.
go read today's papers.. i think it was in the local rag, the
New Paper...
they went to do a detailed analysis of the cost and man, it's
way way WAY more than just $66 + GST 