Starhub and Singtel are really out to reap big profits from
soccer crazies. 
Just north of the border (Astro), they are charging like RM
66.95, that is for the Family package + Sports package + News
package. Some folks in Singapore are already paying for the Sports
package for Starhub, yet they want to charge extra for them to
watch World Cup 2010. 
http://www.astro.com.my/getastro/packages/promo/new/packages_lineup.asp
And they want to sucker us into paying SG$70 for just the World
Cup 2010.
This goes to show whenever you have monopolies running under the
disguise of free competition, all consumers lose out. It's the same
with politics, having one dominant political party calling all the
shots will reduce the welfare of everybody else. 