I guessed you meant Self-Consciousness.
In any trades.... & In any big cities...
As long as you are in Singapore, Hong Kong or Tokyo..... It is
the SAME.
Everybody after their own needs 1st....
Why like that
huh ? 
Because we are brought up that way...... 
This bring me to a term call Maslow motivation laws of
human hierrachy,
Maslow is a professor in managment who said that peoples have
their needs and ambitious, it takes a good leader or manager to
identify it and bring the best out of them, on the hand, individual
can also put himself up to a state of achievement. However, all
these motivation can diminish when the needs are not met.
Example, if you are a crown driver, you think of driving a
sonatas or wish, given the good opportunities, you move up, then
you want to drive limo, maxi, pte limo and so on, each platform
must provide the motivation for one to move up, one must see the
good and the needs to move up, taxi management must provide the
conducive enviroment to upgrade it driver and provide care, once
this is met, people will excel and climb up the hierrachy ladder to
be the best cabby. This is call Maslow laws of motivation, because
he understand that human wants to excel, but you need to met their
need before they can excel to the next platform and so on.
But sad to say, taxi companies and govt LTA take more care of
themselves, there is not enuf support and motivation to bring out
the best of a cabby, if you like my hirer driving a crown for
years, sure get bore and low in morale, it takes alot of self
motivation to bring one up the ladder of achievement.
