In technology, there's this phenomenon we call the tipping
point. It happened during the browser war between Netscape and
Internet Explorer.
Back in 1997, Netscape suddenly decided to rewrite its browser from
scratch, giving Microsoft the opportunity to develop Internet
Explorer into a better browser.
The moment Internet Explorer hits 30% market share, it tips and
Netscape very rapidly lost its user base to Internet
Explorer.
The same can happen today.