Bacon Or Sex? 43% Of Canadians Would Choose
Bacon
by Maple
Leaf Foods Inc.
Posted: Thursday, February 4, 2010 at 5:03PM EST
MISSISSAUGA, ON --
According to a recent national survey, Canadians are passionate
about bacon. When asked to choose between bacon
and sex, more than four in 10 (43%) chose bacon!
Maple Leaf commissioned this Angus Reid For the Love of Bacon
survey to mark the launch of their newest product innovation, Maple
Leaf Reclosable Bacon.
"We wanted to probe
how deeply rooted Canadians' passion for bacon is - and the For the
Love of Bacon survey sure opened our eyes!" explained Adam Grogan,
VP Marketing, Maple Leaf Foods. "Our research also told us that
Canadians' number one frustration with typical bacon packaging is
that it can't be reclosed (71%) and that it's too messy (52%). We
know people love bacon, and now with Maple Leaf Reclosable Bacon,
they'll love the package too!"
The packaging
innovation should be welcomed, according to additional survey
results, as nearly three out of four survey respondents (73%) said
they love bacon. In fact, nearly one in five Canadian men (18%)
agreed that some days, they just can't survive without
bacon.
Bacon: The key to a
man's heart?
Ladies, thinking
about which fragrance will woo a man? Think bacon. When asked to
rank various aromas by preference, 23% of men ranked bacon as
number one.
And it seems bacon
lovers think they are better lovers. When asked if they are good
lovers, four out of five respondents (82%) who said they love
bacon, also said they are good lovers. And when asked if they are
romantic, four out of five respondents (81%) who said they love
bacon also agreed they are romantic.
The survey also
revealed some noteworthy regional differences. It may be bacon
trumps love in the Prairies. Nearly one in four of respondents
(23%) from Manitoba and Saskatchewan wondered if 'my partner loves
bacon more than me'. Maybe a little more sizzle in the bedroom
instead of the kitchen is in order...
Of note - western
Canadians are especially enamoured with bacon. Of respondents from
British Columbia, 50% said they would give up sex before
bacon, versus 37% of respondents from
Quebec.
About Maple Leaf
Reclosable Bacon
Maple Leaf Foods is
Canada's market leader in the bacon category. Maple Leaf Reclosable
Bacon is centre cut and the reclosable tray is 100% recyclable.
Learn more at www.mapleleaf.com.
About Maple Leaf
Foods Inc.
Maple Leaf Foods
Inc. is a leading Canadian food processing company. Headquartered
in Toronto, Canada, the Company employs approximately 24,000 people
at its operations across Canada and in the United States, the
United Kingdom and Asia. The Company had sales of $5.2 billion in
2008.
About the Maple Leaf
For the Love of Bacon survey
From December 1 to
December 2, 2009, Angus Reid Public Opinion conducted a survey
among 1,006 randomly selected Canadian adults who are Angus Reid
Forum panelists. The margin of error - which measures sampling
variability - is +/- 3.1%. The results of the online survey have
been statistically weighted according to the most current
education, age, gender and region Census data to ensure samples
representative of the entire adult population of Canada.
Source:
Maple Leaf Foods
Inc.
http://www.perishablenews.com/index.php?article=0004223
