i understand that to retain one happy customer; would result in
that particular customer to become 'a walking advertisement'; with
glowing reviews. Thus by word-of-mouth; there would be more
customers coming up.
But come to think again, there will always be 'good' and 'bad'
customers.
and yeah - talk about Media Imperialism..
To use freebies to retain customers is an old-fashioned yet
effective tactic.
To have credibility and reliability would also be the most
upperhand tactic.
And to shed off one-time novelties; thus coming up with new and
enhanced products would also be another tactic.
which would you adopt? which would customers fall for? the market
is pretty much dominated by these two ISP/Telcos. And we're divided
between them.
We would always have different people each complaininig, grumbling
and whining about the products, after-sales service, etc - both
from the 2 ISP lynchpins. If the company were to look into every
major or minor problems and grouses, would they even have time to
manage the whole damn company?
picture this.
fancy a small-time customer askin' for the CEO of a company just
because there isn't any loyalty rewards for him; do you think the
CEO would even give a sh*t about him? Who the hell does the
small-time piece of trash think he is? Is his monthly expenditure
of a mere 50-60 bucks worth all the hassle of rewarding him with a
$500 free gift?
So, how much is loyalty worth in this modern evolutionary corporate
world?
And we would also have different and ever-changing demographics.
Anyway, half a slice of the pie doesn't mean you monopolise the
whole damn market.
and as a chinese saying goes 'de chun jin chi' - i give you one
inch, you want one foot. Now - spell GREED.
Lemme digress a lil'..
We consumers would never be satisfied. There's this insatiable
appetite to get the most advantages for ourselves; and a
perfectionist within ourselves that we expect things to go our way
without any flaws. How ironic, considering how the real world
works.
